Allow me to present a counterpoint in this whole Jaguar kerfuffle. There seems to be no shortage of people taking shots at the new Jaguar logo and teaser campaign, and I can certainly understand why. More than one pundit has referred to the launch as “another Bud Light moment.” But here’s the thing: the JaguarContinueContinue reading “Jaguar May Not Be For You. And There’s Nothing Wrong With That”
Tag Archives: marketing
The Return of the Silent Majority?
A huge “thank you” to Adam Grant for turning me on to a recent report led by New York University Professor Jay. J. Van Bavel, and students Claire E. Robinson and Kareena S. del Rosario. For years, I have wondered about the outsized impact of social media on the culture, and how the 80/20 rule might applyContinueContinue reading “The Return of the Silent Majority?”
The Seven Deadly Sins All Marketers Commit Sooner or Later
Maybe you haven’t come across a loved one’s head in a box, but sooner or later most brands will endure some form of Hell.
Revival 