Allow me to present a counterpoint in this whole Jaguar kerfuffle. There seems to be no shortage of people taking shots at the new Jaguar logo and teaser campaign, and I can certainly understand why. More than one pundit has referred to the launch as “another Bud Light moment.” But here’s the thing: the JaguarContinueContinue reading “Jaguar May Not Be For You. And There’s Nothing Wrong With That”
Tag Archives: Branding
The Seven Deadly Sins All Marketers Commit Sooner or Later
Maybe you haven’t come across a loved one’s head in a box, but sooner or later most brands will endure some form of Hell.
Revival 