Reading “DEI” posts reminds me of the Tower of Babel story from Genesis. While I don’t understand why the Almighty found it necessary to confuse human language, what happened in ancient Shinar is not dissimilar to what we are seeing today. A 3D rendering of a wooden Jenga game falling Our language is confusing everything.ContinueContinue reading “You Can’t Tuckpoint the Tower of Babel”
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Jaguar May Not Be For You. And There’s Nothing Wrong With That
Allow me to present a counterpoint in this whole Jaguar kerfuffle. There seems to be no shortage of people taking shots at the new Jaguar logo and teaser campaign, and I can certainly understand why. More than one pundit has referred to the launch as “another Bud Light moment.” But here’s the thing: the JaguarContinueContinue reading “Jaguar May Not Be For You. And There’s Nothing Wrong With That”
The Return of the Silent Majority?
A huge “thank you” to Adam Grant for turning me on to a recent report led by New York University Professor Jay. J. Van Bavel, and students Claire E. Robinson and Kareena S. del Rosario. For years, I have wondered about the outsized impact of social media on the culture, and how the 80/20 rule might applyContinueContinue reading “The Return of the Silent Majority?”
Don’t Become Corporate Reputation Roadkill
If you don’t know who you are and what you stand for, you’ll never fool the public into believing you are who you want them to think you are. The roadside is littered with the shredded reputations of well-meaning corporations whose best efforts to engage on social issues have ended badly. Perhaps that’s because theirContinueContinue reading “Don’t Become Corporate Reputation Roadkill”
What Can Robert Reich, Reddit and Rallying the Troops Tell Us About the Kansas City Stadium Tax Failure?
Recently, voters in Jackson County, Missouri overwhelmingly rejected a tax initiative that would have paved the way to build a new $2 billion baseball stadium development in downtown Kansas City and refurbish Arrowhead Stadium. The measure (Question 2) failed by a margin of 58-to-42 percent. Looking at the Question 2 shellacking through the lens ofContinueContinue reading “What Can Robert Reich, Reddit and Rallying the Troops Tell Us About the Kansas City Stadium Tax Failure?”
The Seven Deadly Sins All Marketers Commit Sooner or Later
Maybe you haven’t come across a loved one’s head in a box, but sooner or later most brands will endure some form of Hell.